Over the years of being in the business, we've noticed many changes in the motorsports collectibles industry. These changes have forced us to change the way we conduct business. Although we have changed a lot over the years and had to adopt to the constant changes in our business, we have always made it our priority that the customer comes first and we are here to meet their needs. With that in mind, take the time to browse our website and see what we have to offer. Even if you don't see what you are looking for, you can always give us a call, or send us an email. We work directly with a lot of Manufacturers, Distributors, Dealers, Collectors, and Racing Insiders across the United States, Canada, and Europe, and are usually successful in meeting the needs of our customers.
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Checker Flag Zone Store's were first opened in 2006. We quickly established ourselves as an Official NASCAR® Preferred Dealer and one of Southern California's top motorsports licensed merchandise retailers. From day one, It was our goal at Checker Flag Zone to be the one store that was different than others. This goal prompted us to find a way to uniquely bring the sport of auto racing to our customers. With the help of others in the business and "racing insiders," we developed a network that allowed us access to obtain autographs from professional drivers on various race circuits and acquire rare memorabilia such as driver suits, helmets, and pieces off of race winning cars. Items like a race worn Ferrari/Marlboro driver suit belonging to F-1 legend, Michael Schumacher and the hood off of Jimmie Johnson's car which he took to victory lane for his third win in a row at Martinsville in 2007 are just some of the memorabilia pieces that have passed through our store and into customer's hands. We currently possess a 2001 driver suit belonging to the late, Dale Earnhardt Sr. This is without a doubt our most prized acquisition we've ever made and we are blessed and honored to possess such a significant piece of motorsports history.